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KT100 -Assignment 2 Situation Analysis

KT100 -Assignment 2 Situation Analysis

Based on what you’ve learned so far in this course, regarding the 5 Cs, 4Ps, and STP, complete the assessment questions below. Submit the completed template in the Week 10 assignment submission link.


Who are the current customers/users? Include information related to demographics, psychographics and buying behavior, price sensitivity, customer satisfaction and loyalty.

For example: You could include information such as whether the brand is trying to appeal to a certain social or cultural group and how customers perceive the product/brand. It’s also possible to include demographic information related to: age, educational attainment, geographic area, gender, race, employment status and/or home ownership. Additionally, you can discuss psychographic information which includes those attributes that relate to personality, values, attitudes, interests, or lifestyles of people. This area is also related to situational life stages as well as customer beliefs, and how customers want to see themselves and be perceived. Some examples of psychographic groups include video gamers, soccer moms, sports fanatics, hipsters, and single moms. Life cycle stages include: retirees, new homeowners, college students and new parents. Be aware that some products/brands may appeal to a wider customer base than others.

The majority of the consumers that purchase Jeep products are adventurers, families who enjoy road trips. It’s roomy enough for a family four to five, plus a nice cargo area. With the growing incentives and affordable purchase plans, this vehicle is perfect for a parent to purchase for their high school or college student. The gas mileage is ideal saving money in the long run meaning less trips to the gas station.

Soccer moms have plenty of room to cart the kids from one lesson or practice to the next.

What do the customers buy/use?

Jeep Cherokee has two options, the Cherokee and the Grand Cherokee. The only difference is basic upgrades that includes more power and other special add-ons.

What changes can the company/brand expect in the future? How can the company/brand better serve its customers? Include information about potential opportunities and threats.

For example, you could include information about the current demand for the product/brand, and how it is changing or has changed including possible variations or modifications in the future. You may also determine/discuss if the brand/company can take advantage or has taken advantage of the changes. It’s also possible to consider and talk about whether the product/brand is a less expensive substitute, perhaps, or maybe a product/brand that is easier to use with more features.

In the past, the Cherokee was a big bulky vehicle and seemed like it could have been a gas guzzler. Over the years, the size has become smaller in size but increased in power. Once upon a time it was a squared box type of SUV and it seems to become rounder as the new designs appear. Whereas it may save money in gas, the customer has lost some of the size. If size is a factor, Cherokee may lose customers to companies with larger vehicles.



An interactive program that celebrates and awards off-road enthusiasts who have chosen the road less traveled.

a heritage of heroes

For 75 years the Jeep® brand has been indelibly linked to freedom, adventure, authenticity and passion. The brand’s unwavering commitment to strength and meaningful engineering has helped forge an extraordinary, uncommon bond between the vehicles and their owners.

Our core values are embodied in every Jeep vehicle’s DNA. Jeep vehicle owners have long known that Go Anywhere. Do Anything is a way of life, not just a slogan. The Jeep badge stands for more than a brand. In truth, it’s a badge of honor.

Identify strengths and weaknesses of the company/brand as it exists today. What does the company/brand do well and not so well at this very moment?

There are strengths in the company’s brand because they pride themselves on their jeeps being off-road capable no matter which one is chosen.

JEEP, For the everyday adventurer

How can the company/brand improve its weaknesses and maintain or grow its strengths? Suggest how the company/brand can improve upon the things it does well and not so well.

Although they center mainly around being the jeep for extremist, they could broaden by showing the soccer mom leaving a piano recital and driving off-road to get home.


Define the current business environment. Include information about political, legal, economic technological and societal factors that may influence sales.

For example: You could perhaps discuss the current trends and conditions for this Industry and for the brand. It’s possible to include information about how the Economy affects this industry. This could include changes in income: are people losing jobs, or getting paid more? Changes in spending habits could be considered as well. Other factors such as use of public transportation and shopping online may also be relevant. Whether or not the product is high-tech, or state-of-the-art can be also be included in describing the context. For example, are there other companies producing new versions of the product? Is the market changing quickly? How is technology affecting this product or service? Are there any new laws that may affect the brand?

When gas prices were extremely high, Jeep products supplied products to ensure the consumer would not break the bank to travel. Depending on the level of high-tech or upgrades dictates the price. With the growing market of competitors that create the same features, Jeep has to come up with new ways to market as well as stay as affordable as possible to reach consumers.


Define the business partnerships. Does the company/brand have any current partnerships? What other company/brand may be a good partner for them?

Jeep® Partnerships

World Surf League - We’re all about making a big splash and we made waves in becoming the first ever global automotive partner with the World Surf League (WSL). Both share an adventurous, athletic, and

innovative spirit and uphold similar values of freedom, expression and creativity. Each also has a passion for breaking personal boundaries and making the most out of every day.

Juventus - The Jeep brand is proud to team with Juventus. The black and white stripes the Bianconeri have faithfully worn for over a century are an unforgettable symbol of style and combined power. A similar story can be told about the iconic seven-slot grille that all Jeep brand vehicles wear with pride.

Jackson Hole - Talk about a match made in heaven: the Jeep brand and Jackson Hole Mountain Resort share a deep-rooted and intense passion for outdoor life. Each has a spirit of adventure with a thirst for freedom and authenticity. You can trust rugged Jeep brand 4x4 vehicles to help get you and your gear up the mountains any time of the year.

William Fox Pitt - William Fox-Pitt combines grace with capability to be one of the world’s greatest equestrians. Like the Jeep® brand, he makes tackling the most rugged terrain seem effortless. Jeep vehicles fit perfectly with his active lifestyle and cover every angle of everyday life. We are proud to have him as a Jeep brand ambassador.


Who are the main competitors?

The main competitors are Ford and Nissan because they both have off-side vehicles.


Based upon the analysis you just completed in this worksheet, what are three (3) key recommendations that you could pass along to Management regarding the future direction of the company you selected?

Continue making affordable vehicles

Be sure all the Jeeps have quality parts regardless of the price

Continue creating fuel efficient vehicles

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