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Develop a 750-1,000-word executive summary of your organization's (or one you know well) annual mark

Develop a 750-1,000-word executive summary of your organization's (or one you know well) annual marketing plan. Summary should and include a brief situation analysis, marketing objectives, strategies, tactics, financial considerations, and a timetable for implementation. Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required. This assignment uses a grading rubric. Instructors will be using the rubric to grade the assignment; therefore, students should review the rubric prior to beginning the assignment to become familiar with the assignment criteria and expectations for successful completion of the assignment.

Apple Inc.


Apple Inc. that was formerly known as the Apple Computer, Inc., is a multinational corporation which creates consumer electronics, personal computers, servers, and computer software that is a digital distributor of media content in the world at large. The company also has a chain of retail stores known as Apple Stores everywhere. Apple's core products are as per the report the iPhone smart phone, iPad tablet computer, iPod portable media players and Macintosh computer line. The Founders of this company are Steve Jobs and Steve Wozniak who created Apple Computer on April 1, 1976, and incorporated the company on January 3, 1977, in Cupertino, California. As suggested from the research.

For a duration of more than three past decades, Apple Computer has been predominantly a manufacturer of personal computers, including the Apple II,Macintosh, and Power Mac lines, but later, it faced rocky sales and low market share during the 1990s period sales. The founder Jobs, who had been ousted from the company in 1985, returned to Apple in 1996 after company NeXT which he owned was bought by Apple. The following year that is n 1997, he became the company's interim CEO, which later became permanent due to experience he had. Jobs subsequently instilled a new corporate philosophy in the company of recognizable products and simple design, starting with the original iMac in 1998.This was a great advancement.

So, with introduction of the successful iPod music player in 2001 and iTunes Music Store in 2003, Apple established itself as a leader in the consumer electronics and media sales industries in the world, leading it to drop Computer from the company name in 2007 where it became Appl Inc. But currently the company is now also known for its iOSrange of smart phone, media player, and tablet computer products which began with the iPhone, followed by the iPod Touch and then iPad lately. As of 30 June 2015, Apple was recorded the largest publicly traded corporation in the world by market capitalization which had an estimated value of US$530 billion as of February 2016 report. Apple's worldwide annual revenue in 2010 totaled US$65 billion that grew to US$127.8 billion in 2011 and $156 billion in 2012.

Going backward,Apple introduced its iTools service,2000. A set of free web-based tools that included an email account, internet greeting cards called iCards not forgetting a service called Review that is giving internet users a place to read and write reviews of Web sites, and a tool called KidSafe which is currently preventing children from browsing inappropriate portions of the web. The latter two services were canceled because of lack of success in the market, while iCards and email became integrated into Apple's .Mac subscription based service introduced in 2002 and later discontinued in mid-2008 to make way for the release of the new MobileMe service, coinciding with the iPhone 3G release of late. MobileMe carried the same US$99.00 annual subscription price as its success.Mac predecessor, featured the addition of push services to instantly and automatically send emails, contacts and calendar updates directly iPhone devices. This Same controversy surrounded the release of MobileMe services to users resulting in expected downtime and a significantly longer release window. Actually the company is making great steps.As a result of this, Apple then extended the subscriptions of existing MobileMe subscribers by an additional 30 days free-of-charge services. At the WWDC event in June 2011, Apple announced its most up to date cloud service, iCloud, replacing MobileMe.Its for the protection. This service kept most of the core services that MobileMe offered, however dropping iDisk, Gallery, and iWeb in the due date. It also lately added a number of other features to the group, including but not limited Find my Mac, iTunes Match, Photo Stream, Documents & Data Backup, and iCloud backup for iOS devices. The service requires users to be running iOS 5 and OS X 10.7 Lion. Thanks to this company for that level in development.


This is the key summary of how the apple company has been making progresses to this far and as to start with as this is started:

In the years 1976 management which included Steve Jobs, Steve Wozniak and Ronald Wayne found Apple Computer in garage of Jobs Los Altos, California and in less than a year later, Wayne sells his 10 per cent stake for $US800 dollars. Emergence of the company began.

In 1976 Apple Company first product that is Apple I, launched. This was little more than just a circuit board that comes without a keyboard, monitor or case; each was handmade by Wozniak and that was priced at $US666.66

1977 Their 2nd-generation device Apple II launched a computer fair of which later models among first devices to take incorporate floppy disk drive emerged.

1979 focus was changed to graphical user interface after seeing Xerox use boxes by manager by then John and windows as graphics, as well as virtual folders and this was to organize items on the screen rather than text

1984 - Jobs launched the Macintosh and in 1985 after a strong start the Macintosh sales dropped where they immediately creates NeXT. They then lounched ill-fated Newton tablet in 1993 and consequently Sculley was removed as CEO and replaced by Michael Spindler who later was also replaced by Gil Amelio in the years 1996.

As it reported with time Amelio decided to buy neXT for its operating system, returning Jobs to Apple again. This replacement facilitated Jobs to launch the iMac. Came in a range of colours and this was the first major product to be influenced by Jony Ive. Success for the Apple Inc.

Their first IPods was announce in the year 2001 which allowed user to have over 1000 songs in their pockets that later was followed by itune in 2003. This ushered in the age of download.

In, 2007 just after changing from apple computer to apple Inc., Jobs reveals its first smart mobile device, the iPhone. Then in 2010 Jobs introduced the iPods that was initially a needless device, the tablet market soon exploded where jobs again appeared with iCloud, his last appearance where he resigned as CEO in August. The advancement continued till last year 2016 where FBI ordered them to unlock icloud iPhone of someone linked to San Bernardino shooters. Apple refuses to comply on privacy grounds and was backed by tech community. 


There is no debate on my project research that money was badly needed and so something similar unfolded this year too about the company. They said "It is easy to lose count of the times that Mr. Noonan insisted that the 2017 fiscal measures could and would total, at most, €1bn. little surprise here is that the package over the last few weeks had grown to €1.3bn, based on justifications that remain vague. The story of the €1.3bn budget does not end here. In their pre-budget report released recently, before new spending measures were unveiled, the Irish Fiscal Advisory Council (IFAC) said the economy was already growing strongly.

Still some outsiders insists that" the budget package was, at that time, worth as much as €2.4bn when various new spending lines announced earlier this year had been taken into account"

So this year additional spending may be needed but it is the funding of the expenditure that should concern their transactions

The Department of Finance has cut its growth forecasts for the economy this year to 4.2% and to 3.5% for 2017. There is a lot about apple company finance to be discussed like For the last nine month they had a target at €12.95bn, fell short of target by €114m and this showed that Vat receipts were slightly above target

So it has been reported that Noonan appears to be funding the additional measures in his 2017 budget disproportionately on a single tax source — corporate tax revenues rather than spreading to the entire company. Their GDP levels that led to the international claims of "leprechaun.



Ø Bulik, B.S. (2010, October 18). Marketer of the year 2010, Marketer of the Decade: Apple.

Ø Advertising Age. Retrieved from David, Fred R. (2011). Strategic management: concepts and cases (13th ed). Upper Saddle River, NJ:

Ø Pearson Prentice-Hall. Driver, M. & Valdes, R. (2010, September 16). Apple loosens restrictions for iOS developers. Gartner Industry Research Group Retrieved from Harris, A. (2009, September 26).

Ø Design at the very core. Engineering & Technology, 4(16), 60-62. Retrieved from EBSCOhost Business Source Complete. Hoovers, (n.d.).

Ø Apple Inc. Hoover's Company Records. Retrieved from Manning, H., Temkin, B., Bodine, K, Dorsey, M., & Geller, S. (2007, September 12). Topic overview: customer experience.

Ø Forrester Research. Retrieved from McGuire, M. & Baker, V. L. (2010, September 24). Apple's iPod and iTunes updates keep pressure on competitors.

Ø Gartner Industry Research Group. Retrieved from Popper, B. (2010, November 16).

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