COMM 101 Chaprt 6 Quiz Answers

chapter 6 Key 1. As your textbook explains, the primary purpose of speechmaking is to A. gain a desired response from listeners. B. learn more about the speech topic. C. gain experience as a speaker. D. try out new ideas with an audience. E. display the speaker's knowledge. Gradable: automatic Lucas - Chapter 06 #1 Topic: Audience Analysis 2. As your textbook explains, the primary purpose of speechmaking is to A. display the speaker's skills as a speaker. B. use language to manipulate people. C. gain a desired response from listeners. D. All of these answers are correct. E. Both display the speaker’s skills as a speaker and use language to manipulate people. Gradable: automatic Lucas - Chapter 06 #2 Topic: Audience Analysis 3. Audience-centeredness means that public speakers should A. keep the audience foremost in mind throughout the speechmaking process. B. use any means necessary to gain the assent of the audience. C. avoid choosing topics that are controversial. D. All of these answers are correct. E. Both keep the audience foremost in mind throughout the speechmaking process and use any means necessary to gain the assent of the audience. Gradable: automatic Lucas - Chapter 06 #3 Topic: Audience Analysis 4. Audience analysis is an important factor in which of the following? A. selecting a topic B. organizing the speech C. choosing supporting materials D. All of these answers are correct. E. Both selecting a topic and choosing supporting materials Gradable: automatic Lucas - Chapter 06 #4 Topic: Audience Analysis 5. Audience adaptation is an important factor in which of the following? A. choosing the speech topic B. preparing the speech C. presenting the speech D. All of these answers are correct. E. Both choosing the speech topic and preparing the speech. Gradable: automatic Lucas - Chapter 06 #5 Topic: Audience Analysis 6. Audience adaptation is an important factor in which of the following steps of the speechmaking process? A. formulating a specific purpose B. writing an introduction and conclusion C. choosing visual aids D. All of these answers are correct. E. Both formulating a specific purpose and writing an introduction and conclusion. e Gradable: automatic Lucas - Chapter 06 #6 Topic: Audience Analysis 7. In her speech introduction, Kailyn asked, "Have you ever looked through old family photo albums and laughed at what people were wearing? Lik many of you, I've noticed the changes in fashion and feared that my effort to look stylish today may eventually be a source of amusement to my future children." According to your textbook, by attempting to show her listeners why they should care about her topic, Kailyn was A. using comparison. B. stereotyping her audience. C. engaging in ethnocentrism. D. adapting to her audience. E. practicing inclusion. Gradable: automatic Lucas - Chapter 06 #7 Topic: Audience Analysis 8. In her speech introduction, Suya said, "Though we are all very different, we are all students here at this university and are all working toward the completion of a degree. Unfortunately, because of rising tuition, some of us may lose the ability to continue in school." According to your textbook, by trying to show her audience how her topic affects her listeners, Suya was A. using comparison. B. stereotyping the audience. C. engaging in ethnocentrism. D. adapting to her audience. E. practicing inclusion. Gradable: automatic Lucas - Chapter 06 #8 Topic: Audience Analysis 9. To say that people usually want to hear about things that are meaningful to them is to say that people are A. empathetic. B. eclectic. C. egotistic. D. egalitarian. E. egocentric. Gradable: automatic Lucas - Chapter 06 #9 Topic: Cultural Diversity 10. The fact that audiences are egocentric means that A. listeners interpret what you say on the basis of what they know and believe. B. listeners believe that their cultural group is superior to all other groups. C. listeners interpret the speech through the speaker's frame of reference. D. All of these answers are correct. E . Both listeners interpret what you say on the basis of what they know and believe and listeners interpret the speech through the speaker’s frame of reference. Gradable: automatic Lucas - Chapter 06 #10 Topic: Audience Analysis 11. The fact that audiences are egocentric means that A. listeners believe their cultural group is superior to all other groups. B. listeners are concerned above all with how a speech will affect them. C. listeners interpret the speech through the speaker's frame of reference. D. All of these answers are correct. E. Both listeners believe their cultural group is superior to all other groups and listeners are concerned above all with how a speech will affect them. Gradable: automatic Lucas - Chapter 06 #11 Topic: Audience Analysis 12. What are the two types of audience analysis discussed in your textbook? A. demographic and situational B. personal and impersonal C. occupational and educational D. psychological and sociological E. descriptive and analytical Gradable: automatic Lucas - Chapter 06 #12 Topic: Audience Analysis 13. One of the ways speakers analyze audiences is by looking at traits such as age, gender, sexual orientation, religion, group membership, and racial, ethnic and cultural background. According to your textbook, what is this called? A. n demographic audience analysis B. psychological audience analysis C. background audience analysis D. situational audience analysis E. descriptive audience analysis Gradable: automatic Lucas - Chapter 06 #13 Topic: Audience Analysis 14. As Amanda analyzed the audience for her speech about organic foods, she focused on such things as their gender, age, and cultural background. I doing so, she was engaging in ____________ audience analysis. A. situational B. psychological C. demographic D. preliminary E. descriptive Gradable: automatic Lucas - Chapter 06 #14 Topic: Audience Analysis 15. According to your textbook, which of the following is a demographic characteristic of a speech audience? A. knowledge about the subject B. attitude toward the speaker C. interest in the topic D. physical setting E. cultural background Gradable: automatic Lucas - Chapter 06 #15 Topic: Audience Analysis 16. According to your textbook, which of the following is a demographic characteristic of a speech audience? A. their size B. their sexual orientation C. their attitude toward the speaker D. their knowledge about the subject E. their attitude toward the occasion Gradable: automatic Lucas - Chapter 06 #16 Topic: Audience Analysis 17. According to your textbook, which of the following is a demographic characteristic of a speech audience? A. interest in the topic B. attitude toward the speaker C. group membership D. knowledge about the subject E. physical setting Gradable: automatic Lucas - Chapter 06 #17 Topic: Audience Analysis Topic: Audience Questionnaire 18. According to your textbook, which of the following is a demographic characteristic of a speech audience? A. physical setting B. attitude toward the speaker C. knowledge about the subject D. attitude toward the occasion E. religious affiliation Gradable: automatic Lucas - Chapter 06 #18 Topic: Audience Analysis Topic: Audience Questionnaire 19. According to your textbook, which of the following is a demographic characteristic of a speech audience? A. age B. interest C. size D. attitude E. knowledge Gradable: automatic Lucas - Chapter 06 #19 Topic: Audience Analysis 20. According to your textbook, which of the following is a demographic characteristic of a speech audience? A. interest B. attitude C. size D. gender E. knowledge Gradable: automatic Lucas - Chapter 06 #20 Topic: Audience Analysis 21. According to your textbook, when analyzing demographic information about your audience, it is essential that you avoid A. fallacies. B. relativism. C. emotionalism. D. egocentrism. E. stereotyping. Gradable: automatic Lucas - Chapter 06 #21 Topic: Audience Analysis 22. Creating an oversimplified image of a particular group of people or assuming that all members of the group are alike is called A. egocentrism. B. genotyping. C. sensationalism. D. stereotyping. E. ethnocentrism. Gradable: automatic Lucas - Chapter 06 #22 Topic: Audience Analysis 23. If you were giving a persuasive speech to a general audience on the subject of mandatory retirement, the most important factor to consider when analyzing your audience would probably be its A. economic standing. B. group membership. C. gender. D. age. E. education. Gradable: automatic Lucas - Chapter 06 #23 Topic: Audience Analysis 24. If you were giving a persuasive speech on Medicare to members of the American Association of Retired Persons (AARP), the most important factor to consider when analyzing your audience would probably be the A. age of the audience. B. gender of the audience. C. audience's attitude toward the speaker. D. physical setting of the speech. E. size of the audience. Gradable: automatic Lucas - Chapter 06 #24 Topic: Audience Analysis 25. If you were giving a speech to a general audience on the topic of Elvis Presley, the most important demographic factor to consider in analyzing your audience would probably be its A. religion. B. age. C. gender. D. education. E. sexual orientation. Gradable: automatic Lucas - Chapter 06 #25 Topic: Audience Analysis 26. If you were giving an informative speech to a general audience about the war in Vietnam, the most important demographic factor to consider in analyzing your audience would probably be the A. sexual orientation of the audience. B. economic standing of the audience. C. gender of the audience. D. age of the audience. E. education of the audience. Gradable: automatic Lucas - Chapter 06 #26 Topic: Audience Analysis 27. As part of his economics seminar, Geraldo has been invited to give a persuasive speech to a community audience on the subject of Social Security The most important factor for Geraldo to consider when analyzing his audience is probably its A. occupation. B. gender. C. sexual orientation. D. education. E. age. Gradable: automatic Lucas - Chapter 06 #27 Topic: Audience Analysis 28. Karyn was leading a meeting of the parent-teacher group at the local elementary school. As her first item on the agenda, she described the position of homeroom mother and asked people to sign up after the meeting if they would be willing to take on the job. One of the dads in the room raised his hand and said, "I'd love to do it, but is there any way we could change the name?" Which of the following factors of audience analysis did Karyn fail to take into consideration? A. education. B. occupation. C. gender. D. political party. E. age. Gradable: automatic Lucas - Chapter 06 #28 Topic: Audience Analysis 29. If you were giving a persuasive speech to a general audience on the issue of immigration reform, the most important factor to consider when analyzing your audience would probably be its A. size. B. gender. C. ethnic background. D. sexual orientation. E. education. Gradable: automatic Lucas - Chapter 06 #29 Topic: Cultural Diversity 30. If you were giving a persuasive speech to a general audience arguing that all children should be required to use standard English in the public schools, the most important factor to consider in audience analysis would probably be A. the age of the audience. B. the physical setting for the speech. C. the ethnic background of the audience. D. the time of day for the speech. E. the size of the audience. Gradable: automatic Lucas - Chapter 06 #30 Topic: Audience Analysis 31. If you were giving a persuasive speech on gun control to members of the National Rifle Association, the most important factor to consider in audience analysis would probably be the A. size of your audience. B. group membership of your audience. C. economic standing of your audience. D. education of your audience. E. knowledge of your audience. Gradable: automatic Lucas - Chapter 06 #31 Topic: Audience Analysis 32. Ramona is preparing a persuasive speech on environmental issues to present to members of the National Wildlife Federation. The most important factor Ramona should consider when analyzing her audience is probably its A. age. B. group membership. C. education. D. ethnic background. E. knowledge of the topic. Gradable: automatic Lucas - Chapter 06 #32 Topic: Audience Analysis 33. As a member of the City Council, you have been invited to address the city's bicycling club about the mayor's plan to create additional bike routes The most important demographic factor you should consider when analyzing your audience is probably its A. education. B. ethnic background. C. economic standing. D. group membership. E. occupation. Gradable: automatic Lucas - Chapter 06 #33 Topic: Audience Analysis 34. According to your textbook, you should always combine demographic audience analysis with _____________ audience analysis. A. scientific B. educational C. informational D. situational E. occupational Gradable: automatic Lucas - Chapter 06 #34 Topic: Audience Analysis 35. As explained in your textbook, _____________ audience analysis usually builds on demographic audience analysis. A. psychological B. descriptive C. occupational D. background E. situational Gradable: automatic Lucas - Chapter 06 #35 Topic: Audience Analysis 36. According to your textbook, which of the following is a situational characteristic of a speech audience? A. gender B. size C. religion D. group membership E. age Gradable: automatic Lucas - Chapter 06 #36 Topic: Audience Analysis 37. According to your textbook, which of the following is a factor in situational audience analysis? A. the audience's cultural background B. the audience's religious beliefs C. the audience's group membership D. the audience's gender E. the audience's attitude toward the topic Gradable: automatic Lucas - Chapter 06 #37 Topic: Audience Analysis 38. Which of the following is a factor to consider in situational audience analysis? A. gender B. group membership C. attitude toward the topic D. All of these answers are correct. E. Both gender and attitude toward the topic. Gradable: automatic Lucas - Chapter 06 #38 Topic: Audience Analysis 39. As the size of your audience increases, your presentation should usually become more A. formal. B. flexible. C. extemporaneous. D. punctual. E. informal. Gradable: automatic Lucas - Chapter 06 #39 Topic: Audience Analysis 40. You are giving a speech on a community building project to a local service organization at its monthly luncheon. Dessert dishes are being cleared away as you walk into the overcrowded, overheated room. The most important situational factor to consider when adapting to your audience woul probably be the A. age of your audience. B. audience's attitude toward you. C. physical setting for your speech. D. education of your audience. E. gender of your audience. Gradable: automatic Lucas - Chapter 06 #40 Topic: Audience Analysis 41. According to your textbook, what are the three primary factors to consider when assessing an audience's disposition toward a speech topic? A. gender, knowledge, and opinions B. interest, background, and age C. size, occasion, and group membership D. knowledge, interest, and attitude E. background, situation, and gender Gradable: automatic Lucas - Chapter 06 #41 Topic: Audience Analysis 42. Dimitri plans to give a speech to his classmates about the principles of physics behind the design of hybrid automobiles. The most important facto for Dimitri to consider when analyzing his audience is probably its A. age. B. group membership. C. attitude toward the speaker. D. knowledge about the topic. E. size. Gradable: automatic Lucas - Chapter 06 #42 Topic: Audience Analysis 43. If you were giving an informative speech to your public speaking class about recent developments in artificial robotic intelligence, the most important factor to consider when analyzing your audience would probably be its A. age. B. knowledge about the topic. C. disposition toward the speaker. D. ethnic background. E. physical setting. Gradable: automatic Lucas - Chapter 06 #43 Topic: Audience Analysis 44. Fran Breit, the golf pro at a local municipal course, has been asked by a social club to give a talk about how to play golf. What is probably the most important factor for Fran to consider in preparing her presentation? A. the age of the audience B. the racial background of the audience C. the time of day the talk will be given D. the audience's knowledge of the topic E. the audience's disposition toward the speaker Gradable: automatic Lucas - Chapter 06 #44 Topic: Audience Analysis 45. If you were giving an informative speech to a general audience on 3-D printing technology, the most important factor to consider when analyzing your audience would probably be the A. group membership of the audience. B. size of the audience. C. knowledge of the audience about the topic. D. gender of the audience. E. physical setting for the speech. Gradable: automatic Lucas - Chapter 06 #45 Topic: Audience Analysis 46. If you were giving an informative speech to a general audience about digital encryption, the most important factor to consider when analyzing you audience would probably be the A. physical setting for the speech. B. knowledge of the audience about the topic. C. size of the audience. D. attitude of the audience toward the speaker. E. group membership of the audience. Gradable: automatic Lucas - Chapter 06 #46 Topic: Audience Analysis 47. Michael is preparing a persuasive speech for class in opposition to gun control. The most important factor for Michael to consider when analyzing his audience is probably its A. knowledge of the topic. B. disposition toward the speaker. C. cultural background. D. religious beliefs. E. attitude toward the topic. Gradable: automatic Lucas - Chapter 06 #47 Topic: Audience Analysis 48. Gemma wants to persuade her classmates to become vegans. The most important factor for Gemma to consider when analyzing her audience is probably its A. knowledge of the topic. B. disposition toward the speaker. C. attitude toward the topic. D. disposition toward the occasion. E. racial composition. Gradable: automatic Lucas - Chapter 06 #48 Topic: Audience Analysis 49. A landlord with a bad reputation among students for her high rent, deceptive advertising, and refusal to return security deposits is speaking to a campus group about how the city's new zoning law will affect students. The most important factor the landlord should consider in her situational audience analysis is probably her listeners' A. gender. B. knowledge of the topic. C. disposition toward the speaker. D. interest in the topic. E. cultural background. Gradable: automatic Lucas - Chapter 06 #49 Topic: Audience Analysis 50. The _____________ will usually dictate how long a speech should be. A. size of the audience B. speech occasion C. physical setting D. general purpose E. topic Gradable: automatic Lucas - Chapter 06 #50 Topic: Audience Analysis 51. Which of the following elements usually has the greatest impact on the length a speech should be? A. the audience's disposition toward the topic B. the physical setting for the speech C. the audience's attitudes toward the speaker D. the occasion for the speech E. the group membership of the audience Gradable: automatic Lucas - Chapter 06 #51 Topic: Audience Analysis 52. Everyone in the room was set to applaud as Raymond started to wrap up his wedding toast. But instead of finishing, he said, "Now that I have you all here, let me tell you about the great new app my company is developing." When Raymond finishing talking about the app, there was little applause and a serious glare from the bride and groom. Which aspect of audience analysis did Raymond fail to take into consideration? A. the physical setting for the speech. B. the audience’s disposition toward the occasion C. the group membership of the audience D. the audience’s attitudes toward the speaker E. the education of the audience Gradable: automatic Lucas - Chapter 06 #52 Topic: Audience Analysis 53. The major advantage of using fixed-alternative questions in an audience-analysis questionnaire is that they A. enhance the credibility of the questionnaire. B. get below the surface of respondents' beliefs. C. produce clear, unambiguous answers. D. give respondents maximum leeway in answering. E. require that respondents give truthful answers. Gradable: automatic Lucas - Chapter 06 #53 Topic: Audience Questionnaire 54. If you were constructing an audience-analysis questionnaire and wanted to learn how many of your listeners believe in extraterrestrial life, which of the following would be the best kind of question to ask? A. leading question B. opinion question C. fixed-alternative question D. open-ended question E. scale question Gradable: automatic Lucas - Chapter 06 #54 Topic: Audience Analysis Topic: Audience Questionnaire 55. If you were constructing an audience-analysis questionnaire and wanted to learn how many of your listeners had ever heard of the Salem witch trials, which of the following would be the best kind of question to ask? A. demographic question B. open-ended question C. leading question D. scale question E. fixed-alternative question Gradable: automatic Lucas - Chapter 06 #55 Topic: Audience Questionnaire 56. According to your textbook, the following question from a student audience-analysis questionnaire is an example of what type of question? The percent of the U.S. population who speak Spanish in their homes is closest to ___ 5% ___ 10% ___ 20% ___ 30% A. leading question B. open-ended question C. demographic question D. fixed-alternative question E. scale question Gradable: automatic Lucas - Chapter 06 #56 Topic: Audience Questionnaire 57. When making up an audience-analysis questionnaire, you should use __________ questions to get at the strength of a respondent's attitudes or feelings. A. scale B. fixed-alternative C. leading D. open-ended E. interview Gradable: automatic Lucas - Chapter 06 #57 Topic: Audience Questionnaire 58. If you were constructing an audience-analysis questionnaire and wanted to learn the strength of your listeners' attitudes for or against allowing college athletes to form unions, which of the following would be the best kind of question to ask? A. fixed-alternative question B. demographic question C. open-ended question D. opinionated question E. scale question Gradable: automatic Lucas - Chapter 06 #58 Topic: Audience Analysis Topic: Audience Questionnaire 59. If you were constructing an audience-analysis questionnaire and wanted to learn the strength of your listeners' attitudes for or against the use of animals in medical research, which of the following would be the best kind of question to ask? A. demographic question B. open-ended question C. leading question D. scale question E. fixed-alternative question Gradable: automatic Lucas - Chapter 06 #59 Topic: Audience Questionnaire 60. According to your textbook, the following question from a student audience-analysis questionnaire is an example of which kind of question? Draw an "X" below to indicate how you feel about allowing steroid use in sports. Strongly disapprove <-----------|-----------|-----------|-----------|-----------> Strongly approve A. fixed-alternative question B. attitudinal question C. scale question D. open-ended question E. degree question Gradable: automatic Lucas - Chapter 06 #60 Topic: Audience Questionnaire 61. According to your textbook, the following is an example of which type of audience-analysis question? "Explain why you believe that capital punishment is moral or immoral." A. short-answer question B. scale question C. informal question D. free-response question E. open-ended question Gradable: automatic Lucas - Chapter 06 #61 Topic: Audience Questionnaire 62. As your textbook explains, a questionnaire item that gives the respondent the widest freedom in answering is called a(n) A. free-response question. B. open-ended question. C. short-answer question. D. scale question. E. informal question. Gradable: automatic Lucas - Chapter 06 #62 Topic: Audience Questionnaire 63. If you were constructing an audience-analysis questionnaire and wanted to learn why some of your listeners do not fasten their seatbelts every tim they ride in a motor vehicle, which of the following would be the best kind of question to ask? A. scale question B. leading question C. fixed-alternative question D. demographic question E. open-ended question Gradable: automatic Lucas - Chapter 06 #63 Topic: Audience Questionnaire 64. If you were constructing an audience-analysis questionnaire and wanted to learn why some of your listeners had not signed organ donor cards, which of the following would be the best kind of question to ask? A. demographic question B. open-ended question C. leading question D. scale question E. fixed-alternative question Gradable: automatic Lucas - Chapter 06 #64 Topic: Audience Questionnaire 65. The primary purpose of speechmaking is to demonstrate your command of the topic. FALSE Gradable: automatic Lucas - Chapter 06 #65 Topic: Audience Analysis 66. According to your textbook, public speakers need to be audience-centered. FALSE Gradable: automatic Lucas - Chapter 06 #66 Topic: Audience Analysis

67. TRUE Being audience-centered means that your primary purpose as a speaker is to gain a desired response from the audience. Gradable: Lucas - Chapter #67 Topic: Audience 68. The aim of successful speechmaking is to gain a desired response from listeners by any means necessary. FALSE Gradable: automatic Lucas - Chapter 06 #68 Topic: Ethics 69. FALSE The need to adapt to the audience means that speechmakers must usually compromise their own beliefs or values. Gradable: automatic Lucas - Chapter 06 #69 Topic: Ethics 70. FALSE The aim of successful speechmaking is to gain a desired response from listeners even if the speaker must compromise his or her beliefs to do so. Gradable: automatic Lucas - Chapter 06 #70 Topic: Ethics 71. FALSE Being audience-centered means a speaker must sacrifice what she or he really believes to get a favorable response from the audience. Gradable: automatic Lucas - Chapter 06 #71 Topic: Ethics 72. Adapting to audiences is one of the easiest tasks facing beginning speakers. FALSE Gradable: automatic Lucas - Chapter 06 #72 Topic: Audience Analysis 73. FALSE The need for audience analysis and adaptation is one of the major differences between public speaking and everyday conversation. Gradable: automatic Lucas - Chapter 06 #73 Topic: Audience Analysis 74. FALSE The classroom is an artificial speaking situation in which you can overlook the attitudes and interests of your audience. Gradable: automatic Lucas - Chapter 06 #74 Topic: Audience Analysis 75. TRUE You are most likely to be successful in your classroom speeches if you think of your classmates as a real audience. Gradable: automatic Lucas - Chapter 06 #75 Topic: Audience Analysis 76. An audience's response to a message is invariably colored by its perception of the speaker. TRUE Gradable: automatic Lucas - Chapter 06 #76 Topic: Audience Analysis 77. Unlike beginning speakers, experienced speakers have little need for audience analysis. FALSE Gradable: automatic Lucas - Chapter 06 #77 Topic: Audience Analysis 78. Audience analysis and adaptation affect all aspects of speechmaking except for the delivery of the speech itself. FALSE Gradable: automatic Lucas - Chapter 06 #78 Topic: Audience Analysis 79. TRUE The process of audience analysis and adaptation affects every aspect of speech preparation from choosing a topic to delivering the speech. Gradable: automatic Lucas - Chapter 06 #79 Topic: Audience Analysis 80. FALSE Public speaking is essentially like acting because once you learn a speech, you can give it over and over without adapting to the different audience you address. Gradable: automatic Lucas - Chapter 06 #80 Topic: Audience Analysis 81. Audience analysis first comes into play after a speaker has chosen a speech topic. FALSE Gradable: automatic Lucas - Chapter 06 #81 Topic: Audience Analysis 82. Audience analysis first comes into play after a speaker has chosen a specific purpose. FALSE Gradable: automatic Lucas - Chapter 06 #82 Topic: Audience Analysis 83. Audience analysis is only important after a speaker has completed research for a speech. FALSE Gradable: automatic Lucas - Chapter 06 #83 Topic: Audience Analysis 84. Audience analysis is only important after a speaker has prepared an outline for the speech. FALSE Gradable: automatic Lucas - Chapter 06 #84 Topic: Audience Analysis 85. The process of audience adaptation is over by the time a speaker starts delivering the speech. FALSE Gradable: automatic Lucas - Chapter 06 #85 Topic: Audience Analysis 86. TRUE Although most of the process of audience adaptation occurs as part of preparing a speech, a speaker may still need to adapt her or his remarks to the audience during the presentation of the speech. Gradable: automatic Lucas - Chapter 06 #86 Topic: Audience Analysis 87. TRUE Even when listeners pay close attention, they don't always process a speaker's message exactly as the speaker intended. Gradable: automatic Lucas - Chapter 06 #87 Topic: Audience Analysis 88. As your textbook explains, a speaker's frame of reference is usually the same as that of his or her listeners. FALSE Gradable: Lucas - Chapter #88 Topic: Audience 89. Every speech contains two messages—the one sent by the speaker and the one received by the listener. TRUE Gradable: automatic Lucas - Chapter 06 #89 Topic: Audience Analysis 90. Egocentrism is the belief that one's culture is superior to all others. FALSE Gradable: automatic Lucas - Chapter 06 #90 Topic: Cultural Diversity 91. Egocentrism means that audiences typically approach speeches by asking "Why is this important for me?" TRUE Gradable: automatic Lucas - Chapter 06 #91 Topic: Audience Analysis 92. Ethnocentrism means that audiences typically approach speeches by asking, "Why is this important to me?" FALSE Gradable: automatic Lucas - Chapter 06 #92 Topic: Cultural Diversity 93. FALSE Listeners typically approach a speech with one question uppermost in their minds: "Why is this important to the speaker?" Gradable: automatic Lucas - Chapter 06 #93 Topic: Audience Analysis 94. Any characteristic of a given audience is potentially important to a speaker analyzing that audience. TRUE Gradable: automatic Lucas - Chapter 06 #94 Topic: Audience Analysis 95. One of the major demographic traits of audiences is interest in the speaker's topic. FALSE Gradable: automatic Lucas - Chapter 06 #95 Topic: Audience Analysis 96. TRUE Gender, sexual orientation, age, race, ethnicity, and group membership are all factors to consider when conducting a demographic audience analysis. Gradable: automatic Lucas - Chapter 06 #96 Topic: Audience Analysis 97. TRUE Recognizing that some of your listeners may have racial, ethnic, cultural, or sexual orientations that bear upon your topic is part of demographic audience analysis. Gradable: automatic Lucas - Chapter 06 #97 Topic: Audience Analysis 98. FALSE Audience size, the physical setting for the speech, and the audience's disposition toward the topic are all elements of demographic audience analysis. Gradable: automatic Lucas - Chapter 06 #98 Topic: Audience Analysis 99. Stereotyping is an effective way to use demographic audience analysis in a speech. FALSE Gradable: automatic Lucas - Chapter 06 #99 Topic: Audience Analysis 100. TRUE Although the differences between women and men have diminished in recent years, the gender of listeners is still a major factor in audience analysis. Gradable: automatic Lucas - Chapter 06 #100 Topic: Audience Analysis 101. FALSE Because men and women in the United States share a much broader range of experiences than they once did, gender is no longer a significant factor in demographic audience analysis. Gradable: automatic Lucas - Chapter 06 #101 Topic: Audience Analysis 102. FALSE Because religion is private and personal for most people, it is seldom an important element in demographic audience analysis. Gradable: automatic Lucas - Chapter 06 #102 Topic: Audience Analysis 103. FALSE A public speaker can safely assume that all members of a religious denomination share the same beliefs and values. Gradable: automatic Lucas - Chapter 06 #103 Topic: Audience Analysis 104. According to your textbook, sexual orientation is one factor to be considered in situational audience analysis. FALSE Gradable: automatic Lucas - Chapter 06 #104 Topic: Audience Analysis 105. According to your textbook, sexual orientation is one factor to be considered in demographic audience analysis. TRUE Gradable: automatic Lucas - Chapter 06 #105 Topic: Audience Analysis 106. TRUE Employers are looking for college graduates who can communicate effectively with people of different cultural backgrounds. Gradable: automatic Lucas - Chapter 06 #106 Topic: Cultural Diversity 107. FALSE As the United States becomes more diverse, speakers no longer need to be sensitive to issues of race, ethnicity, and cultural background in public speaking. Gradable: automatic Lucas - Chapter 06 #107 Topic: Audience Analysis 108. The group membership of an audience can provide excellent clues about their interests and attitudes. TRUE Gradable: Lucas - Chapter #108 Topic: Audience 109. TRUE Audience size, the physical setting for the speech, and the audience's disposition toward the topic, the speaker, and the occasion are all elements o situational audience analysis. Gradable: automatic Lucas - Chapter 06 #109 Topic: Audience Analysis 110. The size of the audience is one of the factors to be considered in situational audience analysis. TRUE Gradable: automatic Lucas - Chapter 06 #110 Topic: Audience Analysis 111. As a general rule, the larger your audience, the more formal your speech presentation should be. TRUE Gradable: automatic Lucas - Chapter 06 #111 Topic: Audience Analysis 112. FALSE Knowing how the physical setting might affect your listeners' receptivity to your ideas is an important factor in demographic audience analysis. Gradable: automatic Lucas - Chapter 06 #112 Topic: Audience Analysis f 113. TRUE Knowing how the physical setting might affect your listeners' receptivity to your ideas is an important factor in situational audience analysis. Gradable: automatic Lucas - Chapter 06 #113 Topic: Audience Analysis 114. TRUE Interest, knowledge, and attitude are the three most important factors to consider when determining an audience's disposition toward a speaker's topic. Gradable: automatic Lucas - Chapter 06 #114 Topic: Audience Analysis 115. The more people know about a topic, the more likely they are to be interested in it. TRUE Gradable: automatic Lucas - Chapter 06 #115 Topic: Audience Analysis 116. TRUE No matter what the occasion, listeners will have fairly definite expectations about the kinds of speeches appropriate for the occasion. Gradable: automatic Lucas - Chapter 06 #116 Topic: Audience Analysis 117. FALSE Keeping speeches within strict time limits is an artificial constraint of classroom speeches and is less important for speeches outside the classroom Gradable: automatic Lucas - Chapter 06 #117 Topic: Audience Analysis 118. FALSE When you construct an audience-analysis questionnaire, fixed-alternative questions are especially useful for getting at the strength of a respondent's attitudes. Gradable: automatic Lucas - Chapter 06 #118 Topic: Audience Questionnaire 119. TRUE When you construct an audience-analysis questionnaire, scale questions are especially useful for getting at the strength of a respondent's attitudes. Gradable: automatic Lucas - Chapter 06 #119 Topic: Audience Questionnaire 120. FALSE When you construct an audience-analysis questionnaire, scale questions give respondents the maximum leeway in responding. Gradable: automatic Lucas - Chapter 06 #120 Topic: Audience Questionnaire 121. FALSE When you construct an audience-analysis questionnaire, open-ended questions are especially valuable because they usually generate clear, unambiguous responses. Gradable: automatic Lucas - Chapter 06 #121 Topic: Audience Questionnaire 122. egocentric Because listeners are ______________, they typically approach speeches by asking "Why is this important to me?" Gradable: automatic Lucas - Chapter 06 #122 Topic: Audience Analysis 123. demographic Age, gender, sexual orientation, religion, group membership, and racial, ethnic or cultural background are among the factors to be considered in _______________ audience analysis. Gradable: automatic Lucas - Chapter 06 #123 Topic: Audience Analysis 124. Stereotyping _______________ is the error of creating an oversimplified image of a group or people or assuming that all members of the group are alike. Gradable: automatic Lucas - Chapter 06 #124 Topic: Audience Analysis 125. age If you were giving a speech to a general audience about the early days of rock and roll, the _______________ of your listeners would probably be the most important factor to consider in your demographic audience analysis. Gradable: automatic Lucas - Chapter 06 #125 Topic: Audience Analysis 126. gender If you were giving a speech to a general audience about the role of women in combat, the _______________ of your listeners would probably be the most important factor to consider in your demographic audience analysis. Gradable: automatic Lucas - Chapter 06 #126 Topic: Audience Analysis

127. religion

If you were giving a speech to a general audience about mythology in the Bible, the _______________ of your listeners would probably be the most important factor to consider in demographic audience analysis.

Gradable: automatic

Lucas - Chapter 06 #127

Topic: Audience Analysis

128.

age

If you were giving a speech to a general audience on the history of the Vietnam War, the _______________ of your listeners would probably be the most important factor to consider in demographic audience analysis.

Gradable: automatic

Lucas - Chapter 06 #128

Topic: Audience Analysis

129. As a general rule, the larger your audience, the more _______________ your presentation should be. formal

Gradable: automatic

Lucas - Chapter 06 #129

Topic: Audience Analysis

130.

Interest, knowledge, and attitude

The three most important factors to consider when determining an audience's disposition toward a speaker's topic are the audience's ______________, ______________, and ______________.

Gradable: automatic

Lucas - Chapter 06 #130

Topic: Audience Analysis

131. _______________ audience analysis identifies the traits of the audience unique to a particular speaking occasion. Situational

Gradable: automatic

Lucas - Chapter 06 #131

Topic: Audience Analysis

132. fixed-alternative

When used in an audience-analysis questionnaire, _______________ questions are valuable because they produce clear, unambiguous answers.

Gradable: automatic

Lucas - Chapter 06 #132

Topic: Audience Questionnaire

133. scale

The major advantage of using _______________ questions in an audience-analysis questionnaire is that they help reveal the strength of a respondent's attitudes or feelings.

Gradable: automatic

Lucas - Chapter 06 #133

Topic: Audience Questionnaire

134.

open-ended

In constructing an audience-analysis questionnaire, you should use ______________ questions when you want to give respondents maximum leeway in answering.

Gradable: automatic

Lucas - Chapter 06 #134

Topic: Audience Questionnaire

135. According to your textbook, the five major factors to consider in situational audience analysis are:

The size of the audience; the physical setting of the speech; the audience's disposition toward the topic; the audience's disposition toward the speaker; the audience's disposition toward the occasion

Gradable: manual

Lucas - Chapter 06 #135

Topic: Audience Analysis

136.

What does it mean to say that a public speaker should be "audience-centered"? At what stages in speech preparation should a speaker be concerne about being audience-centered?

Answers will vary.

Gradable: manual

Lucas - Chapter 06 #136

Topic: Audience Analysis

137.

Briefly explain the following statement: "To step outside your own frame of reference and see things from another person's point of view is a real achievement. Yet this is exactly what you must learn to do if you are to become a successful speaker."

Answers will vary.

Gradable: manual

Lucas - Chapter 06 #137

Topic: Audience Analysis

138.

Explain the following statement: "Every speech situation contains two messages—the one sent by the speaker and the one received by the audience."

Answers will vary.

Gradable: manual

Lucas - Chapter 06 #138

d e Topic: Audience Analysis

139.

What does it mean to say that people are "egocentric"? What implications does the egocentrism of audiences have for you as a speaker?

Answers will vary.

Gradable: manual

Lucas - Chapter 06 #139

Topic: Audience Analysis

140.

Explain why each of the following is an important factor in demographic audience analysis: age; gender; sexual orientation; religion; group membership; racial, ethnic, or cultural background.

Answers will vary.

Gradable: manual

Lucas - Chapter 06 #140

Topic: Audience Analysis

141.

Imagine that you are preparing a classroom persuasive speech in favor of abolishing intercollegiate athletics. According to your textbook, what ar the three factors to consider in analyzing your audience's disposition toward the topic? In a well-developed essay, explain how differences in each of the three factors might influence your preparation of this speech.

Answers will vary.

Gradable: manual

Lucas - Chapter 06 #141

Topic: Audience Analysis

142.

What are the three types of questions for audience-analysis questionnaires discussed in your text? Give an example of each type and explain the advantages and disadvantages of each.

Answers will vary.

Gradable: manual

Lucas - Chapter 06 #142

Topic: Audience Questionnaire

143.

As your textbook states, "There are two major stages in the process of audience adaptation. The first occurs before the speech, as part of your preparation and rehearsal. The second occurs during the presentation of the speech itself." In a well-developed essay, discuss the steps a speaker might take in adapting her or his speech to the audience in each of these stages.

Answers will vary.

Gradable: manual

Lucas - Chapter 06 #143

Topic: Audience Analysis

144.

Imagine that you are preparing a classroom persuasive speech in favor of forgiving student loans for anyone who spends two years in the Peace Corps. Write an essay in which you formulate an audience-analysis questionnaire for your class and explain how you would use the results of eac question in writing your speech.

h Answers will vary.

Gradable: manual

Lucas - Chapter 06 #144

Topic: Audience Analysis

Topic: Audience Questionnaire

145.

As a university professor, your research, writing, and teaching in the area of gender-communication has attracted media attention. It seems that nearly everyone is interested in the differences between the communication styles of men and women. You have been asked to address the managers of a large local manufacturing company on the topic of gender communication in the workplace.

Answers will vary.

Gradable: manual

Lucas - Chapter 06 #145

Topic: Audience Analysis

146.

To prepare for your speech, you have arranged a meeting with the company's human resource director—the person who contacted you about giving the speech—in order to learn more about the audience and situation you will be facing. Write an essay in which you discuss (1) the three most important questions you want to ask the resource director about the demographics of your audience, and (2) the three most important questions you want to ask about the situational traits of your audience. Be specific in your questions and explain why each of them is important.

Answers will vary.